One of the best and easiest ways to sell anyone anything is with confidence.
People need to feel confident in order to move forward and buy.
Often, this is most relevant toward the end of the sales cycle.
You can sell and sell and sell the prospect and continue to pitch and enlighten but it’s really hard to argue with an authentic third party endorsement piece or strategy that builds an enormous swell of confidence.
We worked with one of our clients on exactly this. We created a long form live shoot and 6 short 30 second pieces that collectively deliver a compelling message working to build confidence.