Take a look under the skin of any great company and you’re likely to see a trend. Everything they do, every decision they make and every product, service and person in that company is aligned with a central theme. A central theme is something the company believes in or is the reason the company exists. Everything flows from the central theme and because of that, it makes the company great. Take any great or successful company – TOMS, Virgin, Apple, Facebook, Red Bull, Google,