When looking at your company, message and products or services, the question to ask is; are you irresistible? In other words, is the overall message and position of your company and products so strong that it creates a gravitational pull with your target public that they can’t seem to resist? That’s the bar. That’s where you need to go. Sales can become a natural course of action and a sales team can essentially become order takers if your company and products are irresistibl

One of the best and easiest ways to sell anyone anything is with confidence. People need to feel confident in order to move forward and buy. Often, this is most relevant toward the end of the sales cycle. You can sell and sell and sell the prospect and continue to pitch and enlighten but it’s really hard to argue with an authentic third party endorsement piece or strategy that builds an enormous swell of confidence. We worked with one of our clients on exactly this. We create