When looking at your company, message and products or services, the question to ask is; are you irresistible? In other words, is the overall message and position of your company and products so strong that it creates a gravitational pull with your target public that they can’t seem to resist? That’s the bar. That’s where you need to go. Sales can become a natural course of action and a sales team can essentially become order takers if your company and products are irresistibl