Think through a few of these examples and ask yourself, what would it take to control the mind and attention of your audience?
What level strategy or campaign would it take to completely immerse your audience and get them to ONLY think of you?
Let’s run through a few examples:
When you think of eBooks, who comes to mind?
When you think of a phone, what comes to mind?
When I say “action camera” what do you think of?
Who do you think of for “search”