Aim small, miss small...
Over the years, there’s been one method for developing new business that has trumped all others.
The most effective method has been a direct, one to one approach. That means, finding the exact right people to get to and then creating communication assets just for them and pursuing them directly.
We’ve taken this approach for clients and for ourselves with great success which is why we created a special campaign just for helping clients with this strategy.
We’re calling it the surgical strike. :)
Here’s what’s involved, we help you define the top 25, 50 or 100 key accounts that you absolutely need to get to. If needed, we’ll even do the research and gather the contacts for these companies. We then create messaging for the emails and video assets tailored to each one that are to be used one by one to get their attention and help bring them into the sales cycle.
Here’s an example of a video asset we created for ourselves recently for this exact strategy: youtu.be/Gmr0GIvwcS0
So get in touch with us and we’ll explain the surgical strike campaign further. This is one of the most effective things you could invest in for driving new business with the exact people and companies you want.
#aimsmall #surgical #video #reach #lead #business #robertcornish